For any small business owner networking is a critical component to business development and personal growth. Building a successful business takes a lot of time, energy and focus. Small business is all about networking, building relationships and taking action, and its growth is dependant upon having a good network of associates and friends that feel comfortable referring business to you.
But that’s not the only benefit of networking. In fact that’s only the beginning.
1. Top of Mind Awareness
People like to do business with who they know and trust. Being visible and getting noticed is a big benefit of networking. By regularly attending business and social events, people will begin to remember you. This can you help to build your reputation as a knowledgeable, reliable and supportive person by offering useful information or tips to people who need it.
Networking will result in more opportunities, manifesting more leads and referrals. It is important to be prepared and ready to seize opportunities when they come along. And remember, it’s not just a one-way street. If someone in your network matches a business you encounter at an event, don’t hesitate to share their details. It will strengthen your relationship within the group.
3. Valuable Connections
As a member of a networking group you are not just gaining exposure to the people in the room you are building connections with their network too. If someone they know has a need that matches your business they will refer you, provided you have made an impression,.
4. Shared Knowledge
Networking is great for sharing ideas, knowledge and feed-back. It is very likely that within a group there will be those who have already been where you are today. This provides you with an opportunity to learn and avoid some of the common pitfalls they have experienced.
5. Increased Confidence
By regularly networking, and pushing yourself to talk to people you don’t know, it will help increase your confidence. This is an important attribute as a business owner, because your business growth is dependent on talking to people and making connections.
How do you find a good painter, electrician, contractor or professional to work on your home or business? Nine times out of ten, you ask a friend, right? That's what I do. I also have the advantage that as an active member of the Benicia community AND a Benicia Realtor I have the opportunity to work with many different people in our community that provide many different important services. I've developed a trust with those I know are truly the best, so I created Benicia Business Works as your one-stop source for quality contractors and service providers.
Founder, Benicia Business Works.